Illustration for Marketing Maven Column at Enterprise Magazine

Windsor Family Credit Union nabs a NOVA award for treating members like royalty.

Walk into any of Windsor Family Credit Union’s five branches in Essex County, Ontario, and you’ll notice there’s something missing -- annoying long service line-ups.

That’s because Windsor Family has abolished the idea of tellers. Instead, all credit union employees are available to handle member transactions, from deposits to mortgage and personal loan applications. Meanwhile, members engage in financial transactions while seated in comfortable chairs.

This novel approach to retail financial services delivery recently earned Windsor Family the NOVA award for marketing in the service delivery category from Credit Union Central of Ontario.

by Diane Luckow