REMOVING BARRIERS REINFORCES BRANDING
Ah, another business drawing-- my forte.
"A lot of their members were suffering because they were out of work so, the company, with its 73,000 members and $2.4 billion in assets, dug inside to its brand philosophy of kindness and respect, and reached out to its community with an innovative program, the Community Assistance Program."
This concept plays on the idea of CAP reaching out to those in trouble. One manager leans over the side of the lifeboat to save a client who is lost at sea while another manager rows them to shore. Wet, blue collar workers fill the seats absorbed in pamphlets that provide them with financial advice and outline financial services offered by CAP.
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