50 BEST MANAGED COMPANIES - SIMPLY "THE BEST"
A surprising number of companies participate each year in external surveys such as the 50 Best Small and Medium Employers in Canada or Canada’s 50 Best Managed Companies.
They participate because these surveys are an inexpensive and effective way to benchmark their organizations against others across the nation. In return for submitting surveys the companies receive reams of results data against which to compare their organization. Most use these results as a basis for initiating improvements in weaker areas, and for acknowledging areas in which they excel.But a by-product of these surveys is their usefulness as a marketing tool.
“Being awarded the 50 Best certainly strengthens the value of our brand,” says Carol Rogalski, assistant vice-president of marketing. “Being recognized lets our market know about our strong business and management practices.”
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